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Wix scores 86 out of 100 on the Agent Readiness Index
Wix reaches level 3, Connectable. Web experience is the strongest area at 93 out of 100. Policy and governance is the weakest at 44.
Wix was scanned on November 12, 2026. Its score is 86 out of 100, level 3, Connectable. An agent can connect through an MCP server or a public API program. To reach level 4, Trusted: Let customers authorize agents: OAuth with PKCE, a registration path and documented delegate controls.
Website: wix.com
Score by area
| Area | Score | What it asks |
|---|---|---|
| Discoverability | 89 out of 100, worth 22 points | Can an agent find and read your pages? |
| Protocol access | 64 out of 100, worth 14 points | Can an agent connect to you through MCP or an API? |
| Identity and delegation | 70 out of 100, worth 12 points | Can a customer give an agent limited access without sharing a password? |
| Web experience | 93 out of 100, worth 20 points | Does your site work when an agent uses it? |
| Voice and IVR | Not measured yet | What happens when an agent calls your phone line? |
| Policy and governance | 44 out of 100, worth 6 points | Do your terms allow agents that act for customers? |
| Marketing readiness | 69 out of 100, worth 18 points | Can an agent see what you sell, and buy or book it? |
What is holding Wix back
- Product or service catalog with images, 2.9 points lost. No catalog of products or services with images was found: no feed, no catalog file and no structured data. Fix: Publish a product or service feed JSON or XML with an image and a price or plan for each item, and add structured data to the pages.
- Prices and rates an agent can read, 2.9 points lost. A price or rate shows on the home page only after scripts run, and is not published as data. Fix: Add Offer markup with the price or the rate, for loans and accounts to product pages, and show the price or rate in the page text, not only in images or after scripts run.
- Developer and data sharing program, 2.8 points lost. No developer portal or data sharing program was found on public pages. Fix: Document the program, the standard in use for example FDX in US banking, the supported partners and a sandbox.
- An agent can start becoming a customer, 2.6 points lost. Become a customer: “Get Started” shows only after scripts run, so agents that read pages miss it. Fix: Make the call to action a plain link on the home page, keep the form behind it on a page an agent can load, label every field, and keep bot checks off the first step.
What already works
- MCP server
- OAuth and OpenID metadata
- PKCE and client registration
How Wix compares
The average score for other is 42.6 out of 100 across 989 organizations. The average across all 2,353 scored organizations is 44.2 out of 100.
Similar organizations
- Dynatrace, 86 out of 100
- Lanacion, 86 out of 100
- Similarweb, 86 out of 100
- Zapier, 86 out of 100
- Airdoctor, 85 out of 100
- Base44, 85 out of 100