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Booking.com scores 73 out of 100 on the Agent Readiness Index
Booking.com reaches level 1, Tolerated. Web experience is the strongest area at 98 out of 100. Discoverability is the weakest at 36.
Booking.com was scanned on October 15, 2026. Its score is 73 out of 100, level 1, Tolerated. Pages load for an agent. Nothing is built for one. To reach level 2, Legible: Publish at least one machine readable layer: llms.txt, structured data or server rendered content.
Website: booking.com
Score by area
| Area | Score | What it asks |
|---|---|---|
| Discoverability | 36 out of 100, worth 15 points | Can an agent find and read your pages? |
| Protocol access | 75 out of 100, worth 20 points | Can an agent connect to you through MCP or an API? |
| Identity and delegation | 80 out of 100, worth 20 points | Can a customer give an agent limited access without sharing a password? |
| Web experience | 98 out of 100, worth 15 points | Does your site work when an agent uses it? |
| Voice and IVR | Not measured yet | What happens when an agent calls your phone line? |
| Policy and governance | Not measured yet | Do your terms allow agents that act for customers? |
What is holding Booking.com back
- Passkeys at sign in, 4 points lost. No passkey signal was found on the sign in page or in the published pages read. A prompt that starts only after a person types is not visible to the scan. Fix: Offer passkeys with conditional UI on the sign in page and for step up approvals.
- Documented delegate and data sharing controls, 4 points lost. No public page on delegate access or connected app controls was found. Fix: Publish a help page on delegate access and add a connected apps screen where customers revoke access.
- llms.txt guide for agents, 3 points lost. No llms.txt file was found at the site root. Fix: Publish /llms.txt with links to product, pricing, support and location pages.
- Structured data on the home page, 3 points lost. No JSON LD structured data was found on the home page. Fix: Add JSON LD for your organization type, Product or Service, Offer and FAQPage on the pages customers ask about most.
What already works
- OAuth and OpenID metadata
- PKCE and client registration
- Sign in page loads for a declared agent in a browser
How Booking.com compares
The average score for travel is 34.3 out of 100 across 82 organizations. The average across all 1,420 scored organizations is 42.2 out of 100.
Similar organizations
- Avis Budget, 68 out of 100
- JetBlue, 63 out of 100
- Loews Hotels, 63 out of 100