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Under Armour scores 67 out of 100 on the Agent Readiness Index
Under Armour reaches level 2, Legible. Web experience is the strongest area at 97 out of 100. Policy and governance is the weakest at 0.
Under Armour was scanned on October 15, 2026. Its score is 67 out of 100, level 2, Legible. An agent can read and cite your content. To reach level 3, Connectable: Offer a programmatic path: a live MCP server, a data sharing program with OAuth metadata, or a verified Poppy file.
Website: underarmour.com
Score by area
| Area | Score | What it asks |
|---|---|---|
| Discoverability | 89 out of 100, worth 15 points | Can an agent find and read your pages? |
| Protocol access | 36 out of 100, worth 20 points | Can an agent connect to you through MCP or an API? |
| Identity and delegation | 94 out of 100, worth 20 points | Can a customer give an agent limited access without sharing a password? |
| Web experience | 97 out of 100, worth 15 points | Does your site work when an agent uses it? |
| Voice and IVR | Not measured yet | What happens when an agent calls your phone line? |
| Policy and governance | 0 out of 100, worth 10 points | Do your terms allow agents that act for customers? |
What is holding Under Armour back
- MCP server, 8 points lost. No MCP server, server card or registry entry was found for this organization. Fix: Publish a remote MCP server with OAuth. Start with read only tools such as account status, orders or location search, and publish a server card at /.well known/mcp/server card.
- Documented delegate and data sharing controls, 4 points lost. No public page on delegate access or connected app controls was found. Fix: Publish a help page on delegate access and add a connected apps screen where customers revoke access.
- Browser tools exposed to agents, 3 points lost. The sign in and home pages register no browser tools for agents. Fix: Register tools for safe tasks such as location search and price lookup with navigator.modelContext.
- Third party access and data sharing rules, 3 points lost. No third party access rules were found in the documents read. Fix: Publish a third party access policy that names the approved interfaces and the consent model.
What already works
- OAuth and OpenID metadata
- PKCE and client registration
- Sign in page loads for a declared agent in a browser
How Under Armour compares
The average score for retail is 36.1 out of 100 across 103 organizations. The average across all 1,421 scored organizations is 42.2 out of 100.
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