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Target scores 59 out of 100 on the Agent Readiness Index

Target reaches level 2, Legible. Discoverability is the strongest area at 89 out of 100. Protocol access is the weakest at 0.

Target was scanned on October 2, 2026. Its score is 59 out of 100, level 2, Legible. An agent can read and cite your content. To reach level 3, Connectable: Offer a programmatic path: a live MCP server, a data sharing program with OAuth metadata, or a verified Poppy file.

Website: target.com

Score by area

AreaScoreWhat it asks
Discoverability89 out of 100, worth 15 pointsCan an agent find and read your pages?
Protocol access0 out of 100, worth 20 pointsCan an agent connect to you through MCP or an API?
Identity and delegation70 out of 100, worth 20 pointsCan a customer give an agent limited access without sharing a password?
Web experience88 out of 100, worth 15 pointsDoes your site work when an agent uses it?
Voice and IVRNot measured yetWhat happens when an agent calls your phone line?
Policy and governance70 out of 100, worth 10 pointsDo your terms allow agents that act for customers?

What is holding Target back

  1. MCP server, 8 points lost. No MCP server, server card or registry entry was found for this organization. Fix: Publish a remote MCP server with OAuth. Start with read only tools such as account status, orders or location search, and publish a server card at /.well known/mcp/server card.
  2. Developer and data sharing program, 4 points lost. No developer portal or data sharing program was found on public pages. Fix: Document the program, the standard in use for example FDX in US banking, the supported partners and a sandbox.
  3. Passkeys at sign in, 4 points lost. No passkey signal was found on the sign in page or in the published pages read. A prompt that starts only after a person types is not visible to the scan. Fix: Offer passkeys with conditional UI on the sign in page and for step up approvals.
  4. Public API documentation, 3 points lost. No public API documentation was found. Fix: Publish an OpenAPI document for customer facing APIs on a developer portal.

What already works

  • OAuth and OpenID metadata
  • llms.txt guide for agents
  • Content available without running scripts

How Target compares

Ranked 3 of 12 on the Retail leaderboard. The average score for retail is 36.1 out of 100 across 103 organizations. The average across all 1,421 scored organizations is 42.2 out of 100.

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