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Rubiconproject scores 76 out of 100 on the Agent Readiness Index
Rubiconproject reaches level 3, Connectable. Discoverability is the strongest area at 96 out of 100. Marketing readiness is the weakest at 0.
Rubiconproject was scanned on October 23, 2026. Its score is 76 out of 100, level 3, Connectable. An agent can connect through an MCP server or a public API program. To reach level 4, Trusted: Let customers authorize agents: OAuth with PKCE, a registration path and documented delegate controls.
Website: rubiconproject.com
Score by area
| Area | Score | What it asks |
|---|---|---|
| Discoverability | 96 out of 100, worth 22 points | Can an agent find and read your pages? |
| Protocol access | 64 out of 100, worth 14 points | Can an agent connect to you through MCP or an API? |
| Identity and delegation | 80 out of 100, worth 12 points | Can a customer give an agent limited access without sharing a password? |
| Web experience | 96 out of 100, worth 20 points | Does your site work when an agent uses it? |
| Voice and IVR | Not measured yet | What happens when an agent calls your phone line? |
| Policy and governance | 51 out of 100, worth 6 points | Do your terms allow agents that act for customers? |
| Marketing readiness | 0 out of 100, worth 18 points | Can an agent see what you sell, and buy or book it? |
What is holding Rubiconproject back
- Product or service catalog with images, 17.7 points lost. No catalog of products or services with images was found: no feed, no catalog file and no structured data. Fix: Publish a product or service feed JSON or XML with an image and a price or plan for each item, and add structured data to the pages.
- Developer and data sharing program, 2.9 points lost. No developer portal or data sharing program was found on public pages. Fix: Document the program, the standard in use for example FDX in US banking, the supported partners and a sandbox.
- Public API documentation, 2.3 points lost. No public API documentation was found. Fix: Publish an OpenAPI document for customer facing APIs on a developer portal.
- Browser tools exposed to agents, 2.3 points lost. The sign in and home pages register no browser tools for agents. Fix: Register tools for safe tasks such as location search and price lookup with navigator.modelContext.
What already works
- MCP server
- OAuth and OpenID metadata
- Robots policy for user triggered agents
How Rubiconproject compares
The average score for other is 42.6 out of 100 across 989 organizations. The average across all 2,353 scored organizations is 44.2 out of 100.
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