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Prime Video scores 26 out of 100 on the Agent Readiness Index
Prime Video reaches level 0, Closed. Web experience is the strongest area at 79 out of 100. Protocol access is the weakest at 0.
Prime Video was scanned on October 11, 2026. Its score is 26 out of 100, level 0, Closed. Declared agents are blocked from the public website. To reach level 1, Tolerated: The home page must load for a declared agent and robots.txt must not block every agent.
Website: primevideo.com
Score by area
| Area | Score | What it asks |
|---|---|---|
| Discoverability | 36 out of 100, worth 15 points | Can an agent find and read your pages? |
| Protocol access | 0 out of 100, worth 20 points | Can an agent connect to you through MCP or an API? |
| Identity and delegation | 0 out of 100, worth 20 points | Can a customer give an agent limited access without sharing a password? |
| Web experience | 79 out of 100, worth 15 points | Does your site work when an agent uses it? |
| Voice and IVR | Not measured yet | What happens when an agent calls your phone line? |
| Policy and governance | 36 out of 100, worth 10 points | Do your terms allow agents that act for customers? |
What is holding Prime Video back
- MCP server, 8 points lost. No MCP server, server card or registry entry was found for this organization. Fix: Publish a remote MCP server with OAuth. Start with read only tools such as account status, orders or location search, and publish a server card at /.well known/mcp/server card.
- OAuth and OpenID metadata, 5 points lost. No OAuth or OpenID metadata was found on the 3 hosts that answered. 12 other hosts did not answer the scanner and could not be checked. Agents cannot discover where to send a customer to approve access. Fix: Publish /.well known/oauth authorization server and /.well known/oauth protected resource for the customer facing APIs.
- Robots policy for user triggered agents, 4 points lost. robots.txt blocks all 4 user triggered agents from the whole site. Fix: Allow the ChatGPT User, Claude User and Perplexity User agents in robots.txt for public product, pricing and help pages.
- Developer and data sharing program, 4 points lost. No developer portal or data sharing program was found on public pages. Fix: Document the program, the standard in use for example FDX in US banking, the supported partners and a sandbox.
What already works
- Content available without running scripts
- Home page for a declared agent
- Same behavior for a declared agent and a standard browser
How Prime Video compares
Ranked 12 of 12 on the Media and streaming leaderboard. The average score for media and entertainment is 42.5 out of 100 across 80 organizations. The average across all 1,421 scored organizations is 42.2 out of 100.
Similar organizations
- Hearst, 27 out of 100
- Lionsgate, 27 out of 100
- Crunchyroll, 26 out of 100
- Cinemark, 25 out of 100
- AMC Theatres, 24 out of 100
- CNBC, 20 out of 100