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NFL scores 74 out of 100 on the Agent Readiness Index
NFL reaches level 4, Trusted. Web experience is the strongest area at 98 out of 100. Policy and governance is the weakest at 36.
NFL was scanned on October 14, 2026. Its score is 74 out of 100, level 4, Trusted. A customer can authorize an agent with limited, revocable access. To reach level 5, Native: Support agents on every channel: passkeys, a high assurance profile and a voice line scoring 70 or more.
Website: nfl.com
Score by area
| Area | Score | What it asks |
|---|---|---|
| Discoverability | 64 out of 100, worth 15 points | Can an agent find and read your pages? |
| Protocol access | 64 out of 100, worth 20 points | Can an agent connect to you through MCP or an API? |
| Identity and delegation | 91 out of 100, worth 20 points | Can a customer give an agent limited access without sharing a password? |
| Web experience | 98 out of 100, worth 15 points | Does your site work when an agent uses it? |
| Voice and IVR | Not measured yet | What happens when an agent calls your phone line? |
| Policy and governance | 36 out of 100, worth 10 points | Do your terms allow agents that act for customers? |
What is holding NFL back
- Developer and data sharing program, 4 points lost. No developer portal or data sharing program was found on public pages. Fix: Document the program, the standard in use for example FDX in US banking, the supported partners and a sandbox.
- Passkeys at sign in, 4 points lost. No passkey signal was found on the sign in page or in the published pages read. A prompt that starts only after a person types is not visible to the scan. Fix: Offer passkeys with conditional UI on the sign in page and for step up approvals.
- llms.txt guide for agents, 3 points lost. No llms.txt file was found at the site root. Fix: Publish /llms.txt with links to product, pricing, support and location pages.
- Structured data on the home page, 3 points lost. No JSON LD structured data was found on the home page. Fix: Add JSON LD for your organization type, Product or Service, Offer and FAQPage on the pages customers ask about most.
What already works
- MCP server
- OAuth and OpenID metadata
- PKCE and client registration
How NFL compares
The average score for media and entertainment is 42.5 out of 100 across 80 organizations. The average across all 1,421 scored organizations is 42.2 out of 100.
Similar organizations
- Substack, 80 out of 100
- Thomson Reuters, 72 out of 100
- Spotify, 67 out of 100
- SiriusXM, 66 out of 100