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Magnite scores 83 out of 100 on the Agent Readiness Index
Magnite reaches level 3, Connectable. Discoverability is the strongest area at 96 out of 100. Marketing readiness is the weakest at 36.
Magnite was scanned on November 12, 2026. Its score is 83 out of 100, level 3, Connectable. An agent can connect through an MCP server or a public API program. To reach level 4, Trusted: Let customers authorize agents: OAuth with PKCE, a registration path and documented delegate controls.
Website: magnite.com
Score by area
| Area | Score | What it asks |
|---|---|---|
| Discoverability | 96 out of 100, worth 22 points | Can an agent find and read your pages? |
| Protocol access | 64 out of 100, worth 14 points | Can an agent connect to you through MCP or an API? |
| Identity and delegation | 80 out of 100, worth 12 points | Can a customer give an agent limited access without sharing a password? |
| Web experience | 96 out of 100, worth 20 points | Does your site work when an agent uses it? |
| Voice and IVR | Not measured yet | What happens when an agent calls your phone line? |
| Policy and governance | 51 out of 100, worth 6 points | Do your terms allow agents that act for customers? |
| Marketing readiness | 36 out of 100, worth 18 points | Can an agent see what you sell, and buy or book it? |
What is holding Magnite back
- Prices and rates an agent can read, 6.5 points lost. No price or rate an agent can read was found on the home page or in structured data. Fix: Add Offer markup with the price or the rate, for loans and accounts to product pages, and show the price or rate in the page text, not only in images or after scripts run.
- Product or service catalog with images, 5.3 points lost. No catalog of products or services with images was found: no feed, no catalog file and no structured data. Fix: Publish a product or service feed JSON or XML with an image and a price or plan for each item, and add structured data to the pages.
- Current offers and promotions an agent can read, 5.3 points lost. No current offer or promotion an agent can read was found on the home page or in structured data. Fix: List current offers on one page linked from the home page, and add Offer markup with the terms and the dates each one is valid.
- An agent can start becoming a customer, 4 points lost. Become a customer: 19 fields, 1 without a label an agent can read. Fix: Make the call to action a plain link on the home page, keep the form behind it on a page an agent can load, label every field, and keep bot checks off the first step.
What already works
- MCP server
- OAuth and OpenID metadata
- Robots policy for user triggered agents
How Magnite compares
The average score for other is 42.6 out of 100 across 989 organizations. The average across all 2,353 scored organizations is 44.2 out of 100.
Similar organizations
- Appsflyer, 83 out of 100
- Box, 83 out of 100
- Intentiq, 83 out of 100
- Openlegacy, 83 out of 100
- Rootline, 83 out of 100
- Tailorbrands, 83 out of 100