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Coach scores 19 out of 100 on the Agent Readiness Index
Coach reaches level 0, Closed. Discoverability is the strongest area at 89 out of 100. Protocol access is the weakest at 0.
Coach was scanned on November 9, 2026. Its score is 19 out of 100, level 0, Closed. Declared agents are blocked from the public website. To reach level 1, Tolerated: The home page must load for a declared agent and robots.txt must not block every agent.
Website: coach.com
Score by area
| Area | Score | What it asks |
|---|---|---|
| Discoverability | 89 out of 100, worth 22 points | Can an agent find and read your pages? |
| Protocol access | 0 out of 100, worth 14 points | Can an agent connect to you through MCP or an API? |
| Identity and delegation | 0 out of 100, worth 12 points | Can a customer give an agent limited access without sharing a password? |
| Web experience | 56 out of 100, worth 20 points | Does your site work when an agent uses it? |
| Voice and IVR | Not measured yet | What happens when an agent calls your phone line? |
| Policy and governance | 36 out of 100, worth 6 points | Do your terms allow agents that act for customers? |
| Marketing readiness | 0 out of 100, worth 18 points | Can an agent see what you sell, and buy or book it? |
What is holding Coach back
- Home page for a declared agent, 22.1 points lost. The home page returned 403 to a declared agent. Fix: Allow declared agents through bot management on public pages, and verify them with signed requests.
- Product or service catalog with images, 10.9 points lost. No catalog of products or services with images was found: no feed, no catalog file and no structured data. Fix: Publish a product or service feed JSON or XML with an image and a price or plan for each item, and add structured data to the pages.
- MCP server, 4.8 points lost. No MCP server, server card or registry entry was found for this organization. Fix: Publish a remote MCP server with OAuth. Start with read only tools such as account status, orders or location search, and publish a server card at /.well known/mcp/server card.
- OAuth and OpenID metadata, 2.8 points lost. No OAuth or OpenID metadata was found on the 6 hosts that answered. 11 other hosts did not answer the scanner and could not be checked. Agents cannot discover where to send a customer to approve access. Fix: Publish /.well known/oauth authorization server and /.well known/oauth protected resource for the customer facing APIs.
What already works
- Content available without running scripts
- Semantic page structure
How Coach compares
The average score for other is 42.6 out of 100 across 989 organizations. The average across all 2,353 scored organizations is 44.2 out of 100.
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