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Agoda scores 49 out of 100 on the Agent Readiness Index
Agoda reaches level 1, Tolerated. Protocol access is the strongest area at 84 out of 100. Marketing readiness is the weakest at 0.
Agoda was scanned on October 24, 2026. Its score is 49 out of 100, level 1, Tolerated. Pages load for an agent. Nothing is built for one. To reach level 2, Legible: Publish at least one machine readable layer: llms.txt, structured data or server rendered content.
Website: agoda.com
Score by area
| Area | Score | What it asks |
|---|---|---|
| Discoverability | 36 out of 100, worth 22 points | Can an agent find and read your pages? |
| Protocol access | 84 out of 100, worth 14 points | Can an agent connect to you through MCP or an API? |
| Identity and delegation | 36 out of 100, worth 12 points | Can a customer give an agent limited access without sharing a password? |
| Web experience | 70 out of 100, worth 20 points | Does your site work when an agent uses it? |
| Voice and IVR | Not measured yet | What happens when an agent calls your phone line? |
| Policy and governance | 44 out of 100, worth 6 points | Do your terms allow agents that act for customers? |
| Marketing readiness | 0 out of 100, worth 18 points | Can an agent see what you sell, and buy or book it? |
What is holding Agoda back
- Product or service catalog with images, 23.8 points lost. No catalog of products or services with images was found: no feed, no catalog file and no structured data. Fix: Publish a product or service feed JSON or XML with an image and a price or plan for each item, and add structured data to the pages.
- llms.txt guide for agents, 11.2 points lost. No llms.txt file was found at the site root. Fix: Publish /llms.txt with links to product, pricing, support and location pages.
- Structured data on the home page, 11.2 points lost. No JSON LD structured data was found on the home page. Fix: Add JSON LD for your organization type, Product or Service, Offer and FAQPage on the pages customers ask about most.
- Content available without running scripts, 11.2 points lost. Almost none of the visible text is in the first HTML response. An agent that does not run scripts sees an empty page. Fix: Render product, pricing and help content on the server so the first response contains the text.
What already works
- MCP server
- Passkeys at sign in
- Home page for a declared agent
How Agoda compares
The average score for other is 42.6 out of 100 across 989 organizations. The average across all 2,353 scored organizations is 44.2 out of 100.
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