# Brown Forman scores 28 out of 100 on the Agent Readiness Index

Brown Forman reaches level 2, Legible. Web experience is the strongest area at 74 out of 100. Protocol access is the weakest at 0.

Brown Forman was scanned on October 15, 2026. Its score is 28 out of 100, level 2, Legible. An agent can read and cite your content. To reach level 3, Connectable: Offer a programmatic path: a live MCP server, a data sharing program with OAuth metadata, or a verified Poppy file.

Website: [brown-forman.com](https://www.brown-forman.com)

## Score by area

| Area | Score | What it asks |
| --- | --- | --- |
| Discoverability | 56 out of 100, worth 15 points | Can an agent find and read your pages? |
| Protocol access | 0 out of 100, worth 20 points | Can an agent connect to you through MCP or an API? |
| Identity and delegation | 0 out of 100, worth 20 points | Can a customer give an agent limited access without sharing a password? |
| Web experience | 74 out of 100, worth 15 points | Does your site work when an agent uses it? |
| Voice and IVR | Not measured yet | What happens when an agent calls your phone line? |
| Policy and governance | Not measured yet | Do your terms allow agents that act for customers? |

## What is holding Brown Forman back

1. **MCP server**, 8 points lost. No MCP server, server card or registry entry was found for this organization. Fix: Publish a remote MCP server with OAuth. Start with read only tools such as account status, orders or location search, and publish a server card at /.well known/mcp/server card.
2. **OAuth and OpenID metadata**, 5 points lost. No OAuth or OpenID metadata was found on the 2 hosts that answered. 12 other hosts did not answer the scanner and could not be checked. Agents cannot discover where to send a customer to approve access. Fix: Publish /.well known/oauth authorization server and /.well known/oauth protected resource for the customer facing APIs.
3. **Developer and data sharing program**, 4 points lost. No developer portal or data sharing program was found on public pages. Fix: Document the program, the standard in use for example FDX in US banking, the supported partners and a sandbox.
4. **PKCE and client registration**, 4 points lost. No authorization server metadata, so PKCE and client registration could not be confirmed. Fix: Require PKCE with S256 and support client ID metadata documents or dynamic client registration for approved agent clients.

## What already works

- Content available without running scripts
- Home page for a declared agent
- Same behavior for a declared agent and a standard browser

## How Brown Forman compares

The average score for consumer brands is 40.8 out of 100 across 112 organizations. The average across all 1,421 scored organizations is 42.2 out of 100.

## Similar organizations

- [Frontdoor](https://readyindex.ai/frontdoor_com), 29 out of 100
- [Tinder](https://readyindex.ai/tinder_com), 29 out of 100
- [TreeHouse Foods](https://readyindex.ai/treehousefoods_com), 29 out of 100
- [Kimberly Clark](https://readyindex.ai/kimberly_clark_com), 28 out of 100
- [Hain Celestial](https://readyindex.ai/hain_com), 27 out of 100
- [DoorDash](https://readyindex.ai/doordash_com), 26 out of 100

## More on this report

- [This report as markdown](https://readyindex.ai/brown_forman_com.md)
- [This report as JSON data](https://readyindex.ai/api/reports/brown_forman_com)
- [How the score is worked out](https://readyindex.ai/method)
- [All leaderboards](https://readyindex.ai/leaderboards)
- [Every scored organization](https://readyindex.ai/organizations)
- [Scan your own website](https://readyindex.ai/)

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Source: https://readyindex.ai/brown_forman_com
Updated: 2026-10-15
From the Agent Readiness Index by Encore AI. When you quote a score, please link to the report it came from.