# Bit scores 67 out of 100 on the Agent Readiness Index

Bit reaches level 3, Connectable. Web experience is the strongest area at 96 out of 100. Marketing readiness is the weakest at 0.

Bit was scanned on October 23, 2026. Its score is 67 out of 100, level 3, Connectable. An agent can connect through an MCP server or a public API program. To reach level 4, Trusted: Let customers authorize agents: OAuth with PKCE, a registration path and documented delegate controls.

Website: [bit.ly](https://bitly.com)

## Score by area

| Area | Score | What it asks |
| --- | --- | --- |
| Discoverability | 72 out of 100, worth 22 points | Can an agent find and read your pages? |
| Protocol access | 70 out of 100, worth 14 points | Can an agent connect to you through MCP or an API? |
| Identity and delegation | 19 out of 100, worth 12 points | Can a customer give an agent limited access without sharing a password? |
| Web experience | 96 out of 100, worth 20 points | Does your site work when an agent uses it? |
| Voice and IVR | Not measured yet | What happens when an agent calls your phone line? |
| Policy and governance | 80 out of 100, worth 6 points | Do your terms allow agents that act for customers? |
| Marketing readiness | 0 out of 100, worth 18 points | Can an agent see what you sell, and buy or book it? |

## What is holding Bit back

1. **Product or service catalog with images**, 17.7 points lost. No catalog of products or services with images was found: no feed, no catalog file and no structured data. Fix: Publish a product or service feed JSON or XML with an image and a price or plan for each item, and add structured data to the pages.
2. **OAuth and OpenID metadata**, 4.3 points lost. No OAuth or OpenID metadata was found on the 13 hosts that answered. 2 other hosts did not answer the scanner and could not be checked. Agents cannot discover where to send a customer to approve access. Fix: Publish /.well known/oauth authorization server and /.well known/oauth protected resource for the customer facing APIs.
3. **PKCE and client registration**, 3.7 points lost. No authorization server metadata, so PKCE and client registration could not be confirmed. Fix: Require PKCE with S256 and support client ID metadata documents or dynamic client registration for approved agent clients.
4. **Passkeys at sign in**, 3.7 points lost. No passkey signal was found on the sign in page or in the published pages read. A prompt that starts only after a person types is not visible to the scan. Fix: Offer passkeys with conditional UI on the sign in page and for step up approvals.

## What already works

- Sign in page loads for a declared agent in a browser
- Terms on automated access
- Content available without running scripts

## How Bit compares

The average score for other is 42.6 out of 100 across 989 organizations. The average across all 2,353 scored organizations is 44.2 out of 100.

## Similar organizations

- [Zip](https://readyindex.ai/zip_co), 68 out of 100
- [Alice](https://readyindex.ai/alice_co_il), 67 out of 100
- [Alura](https://readyindex.ai/alura_com_br), 67 out of 100
- [Credit agricole](https://readyindex.ai/credit_agricole_it), 67 out of 100
- [Ing](https://readyindex.ai/ing_it), 67 out of 100
- [Blogspot](https://readyindex.ai/blogspot_com), 66 out of 100

## More on this report

- [This report as markdown](https://readyindex.ai/bit_ly.md)
- [This report as JSON data](https://readyindex.ai/api/reports/bit_ly)
- [How the score is worked out](https://readyindex.ai/method)
- [All leaderboards](https://readyindex.ai/leaderboards)
- [Every scored organization](https://readyindex.ai/organizations)
- [Scan your own website](https://readyindex.ai/)

---
Source: https://readyindex.ai/bit_ly
Updated: 2026-10-23
From the Agent Readiness Index by Encore AI. When you quote a score, please link to the report it came from.