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A site that blocks those agents cannot be consulted.","fix":"Allow the ChatGPT User, Claude User and Perplexity User agents in robots.txt for public product, pricing and help pages.","test":"web"},{"id":"llms_txt","door":"discover","title":"llms.txt guide for agents","status":"fail","points":0,"maxPoints":3,"finding":"No llms.txt file was found at the site root.","evidence":[{"label":"Checked","value":"/llms.txt and /llms-full.txt"}],"why":"An llms.txt file gives an agent a short map of what you offer and where the authoritative pages are.","fix":"Publish /llms.txt with links to product, pricing, support and location pages.","test":"web"},{"id":"structured_data","door":"discover","title":"Structured data on the home page","status":"fail","points":0,"maxPoints":3,"finding":"No JSON LD structured data was found on the home page.","evidence":[],"why":"Schema.org markup lets an agent read products, prices and questions as data instead of guessing from the layout.","fix":"Add JSON LD for your organization type, Product or Service, Offer and FAQPage on the pages customers ask about most.","test":"web"},{"id":"server_rendered","door":"discover","title":"Content available without running scripts","status":"fail","points":0,"maxPoints":3,"finding":"Almost none of the visible text is in the first HTML response. An agent that does not run scripts sees an empty page.","evidence":[{"label":"Text in first response","value":"0 characters"},{"label":"Text after scripts","value":"4300 characters"}],"why":"Many agents read raw HTML and do not run scripts. Text that appears only after scripts run is invisible to them.","fix":"Render product, pricing and help content on the server so the first response contains the text.","test":"web"},{"id":"sitemap_content","door":"discover","title":"Sitemap that includes help and pricing pages","status":"pass","points":2,"maxPoints":2,"finding":"Sitemap lists 172 entries including pricing, product pages.","evidence":[{"label":"Sitemap","value":"https://www.southwest.com/sitemap.xml","url":"https://www.southwest.com/sitemap.xml"}],"why":"A sitemap tells an agent where answers live. That cuts wrong guesses and stale pages.","fix":"Publish a sitemap that includes help center, pricing and product pages.","test":"web"},{"id":"mcp_server","door":"connect","title":"MCP server","status":"fail","points":0,"maxPoints":8,"finding":"No MCP server, server card or registry entry was found for this organization.","evidence":[{"label":"Checked","value":"5 hosts, well known paths, live endpoints and the official registry"}],"why":"An MCP server is the native way for an agent to use your services with the customer's approval. It replaces screen scraping and password sharing.","fix":"Publish a remote MCP server with OAuth. Start with read only tools such as account status, orders or location search, and publish a server card at /.well-known/mcp/server-card.","test":"web"},{"id":"a2a_agent_card","door":"connect","title":"Agent card for agent to agent calls","status":"fail","points":0,"maxPoints":2,"finding":"No agent card was found.","evidence":[],"why":"An agent card lets other agents discover what your own agent can do and how to authenticate.","fix":"Publish /.well-known/agent-card.json describing skills and authentication.","test":"web"},{"id":"openapi_docs","door":"connect","title":"Public API documentation","status":"fail","points":0,"maxPoints":3,"finding":"No public API documentation was found.","evidence":[],"why":"A published OpenAPI document lets developers and agents build against stable, described endpoints.","fix":"Publish an OpenAPI document for customer facing APIs on a developer portal.","test":"web"},{"id":"open_banking","door":"connect","title":"Developer and data sharing program","status":"fail","points":0,"maxPoints":4,"finding":"No developer portal or data sharing program was found on public pages.","evidence":[],"why":"A data sharing program with a developer portal and standard APIs gives agents a consented path to customer data. Open banking is the best known example.","fix":"Document the program, the standard in use (for example FDX in US banking), the supported partners and a sandbox.","test":"web"},{"id":"webmcp_tools","door":"connect","title":"Browser tools exposed to agents","status":"fail","points":0,"maxPoints":3,"finding":"The sign in and home pages register no browser tools for agents.","evidence":[],"why":"WebMCP lets a page register tools that a browser agent can call directly instead of clicking through the interface.","fix":"Register tools for safe tasks such as location search and price lookup with navigator.modelContext.","test":"web"},{"id":"oauth_metadata","door":"identity","title":"OAuth and OpenID metadata","status":"pass","points":5,"maxPoints":5,"finding":"Authorization server metadata is published at secure.southwest.com.","evidence":[{"label":"Issuer","value":"https://secure.southwest.com","url":"https://secure.southwest.com/.well-known/openid-configuration"},{"label":"Grant types","value":"implicit, authorization_code, refresh_token, password, client_credentials"},{"label":"Scopes listed","value":"10"}],"why":"Published authorization server metadata tells a client where to send a customer to approve access.","fix":"Publish /.well-known/oauth-authorization-server and /.well-known/oauth-protected-resource for the customer facing APIs.","test":"web"},{"id":"pkce_registration","door":"identity","title":"PKCE and client registration","status":"pass","points":4,"maxPoints":4,"finding":"PKCE with S256 and a registration path for new clients are both published.","evidence":[{"label":"PKCE S256","value":"supported"},{"label":"Dynamic registration","value":"supported"},{"label":"Client ID metadata documents","value":"not listed"}],"why":"PKCE protects the approval step. Dynamic registration or client metadata documents let a new agent onboard without a manual review each time.","fix":"Require PKCE with S256 and support client ID metadata documents or dynamic client registration for approved agent clients.","test":"web"},{"id":"passkeys","door":"identity","title":"Passkeys at sign in","status":"fail","points":0,"maxPoints":4,"finding":"No passkey signal was found on the sign in page or in the published pages read. A prompt that starts only after a person types is not visible to the scan.","evidence":[],"why":"A passkey lets a customer approve an agent action with a device gesture. It removes the passwords and one time codes that agents cannot handle.","fix":"Offer passkeys with conditional UI on the sign in page and for step up approvals.","test":"login"},{"id":"high_assurance","door":"identity","title":"High assurance authorization profile","status":"partial","points":2,"maxPoints":3,"finding":"Some high assurance features are advertised.","evidence":[{"label":"PAR","value":"yes"},{"label":"DPoP","value":"no"},{"label":"Mutual TLS","value":"no"},{"label":"Rich authorization requests","value":"no"}],"why":"Pushed authorization requests, sender constrained tokens and rich authorization requests let a provider approve one specific action instead of a blanket login.","fix":"Support PAR with DPoP or mutual TLS, and rich authorization requests for payments and account changes.","test":"web"},{"id":"delegate_access","door":"identity","title":"Documented delegate and data sharing controls","status":"fail","points":0,"maxPoints":4,"finding":"No public page on delegate access or connected app controls was found.","evidence":[],"why":"Customers need a place to see and revoke what an agent can do. Organizations need a documented route for authorized agents.","fix":"Publish a help page on delegate access and add a connected apps screen where customers revoke access.","test":"web"},{"id":"declared_agent_homepage","door":"web","title":"Home page for a declared agent","status":"pass","points":3,"maxPoints":3,"finding":"The home page loaded normally for a declared agent.","evidence":[{"label":"Status","value":"200"},{"label":"Response time","value":"1166 ms"}],"why":"A declared agent that is challenged or blocked at the first step cannot help the customer at all.","fix":"Allow declared agents through bot management on public pages, and verify them with signed requests.","test":"login"},{"id":"signin_reachable","door":"web","title":"Sign in page loads for a declared agent in a browser","status":"pass","points":4,"maxPoints":4,"finding":"The sign in page loaded in a browser for a declared agent.","evidence":[{"label":"Declared agent","value":"loaded in 12384 ms"},{"label":"Standard browser","value":"loaded in 12629 ms"},{"label":"Page","value":"https://www.southwest.com/","url":"https://www.southwest.com/"}],"why":"Where a customer must use the website, a browser agent has to reach the sign in page so it can hand control back to the customer.","fix":"Serve the sign in page to verified agent browsers, and use signed agent identity to separate them from attackers.","test":"login"},{"id":"agent_browser_parity","door":"web","title":"Same behavior for a declared agent and a standard browser","status":"pass","points":2,"maxPoints":2,"finding":"A declared agent and a standard browser got the same result.","evidence":[{"label":"Declared","value":"loaded"},{"label":"Browser","value":"loaded"}],"why":"If a declared agent is treated worse than an anonymous browser, honesty is penalized and agents will hide what they are.","fix":"Do not rank declared agents below anonymous browsers in bot management policy.","test":"login"},{"id":"form_semantics","door":"web","title":"Sign in form structure and autofill hints","status":"partial","points":1.6,"maxPoints":4,"finding":"82 percent of 11 fields have labels and 0 percent set autocomplete hints.","evidence":[{"label":"text field","value":"Account number or username; autocomplete: off"},{"label":"password field","value":"Password; autocomplete: off"},{"label":"select field","value":"no label; autocomplete: none"},{"label":"text field","value":"Depart*; autocomplete: off"},{"label":"select field","value":"no label; autocomplete: none"},{"label":"text field","value":"Arrive*; autocomplete: off"}],"why":"Labels and autocomplete hints let an agent and a password manager find the right field and hand over to the customer at the right moment.","fix":"Label every field and set autocomplete values for the username, the current password and the one time code.","test":"login"},{"id":"semantic_markup","door":"web","title":"Semantic page structure","status":"partial","points":1,"maxPoints":2,"finding":"The page structure is only partly readable by agents.","evidence":[{"label":"Landmarks","value":"5"},{"label":"Headings","value":"7"},{"label":"Named controls","value":"90 percent"},{"label":"Images with alt text","value":"60 percent"}],"why":"Landmarks, headings and named controls let an agent read the page the way a screen reader does.","fix":"Use landmark elements, headings in order, accessible names on buttons and alt text on images.","test":"login"},{"id":"terms_stance","door":"policy","title":"Terms on automated access","status":"fail","points":0,"maxPoints":4,"finding":"The terms restrict automated access and name no exception for authorized agents.","evidence":[{"label":"Terms excerpt","value":"…any measures implemented by Southwest aimed at preventing violations of the Terms. 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Nothing is built for one.","nextLevel":{"id":2,"name":"Legible","need":"Publish at least one machine readable layer: llms.txt, structured data or server rendered content."}},"doors":[{"id":"discover","name":"Discoverability","weight":15,"measured":true,"score":46,"raw":27,"points":6.9},{"id":"connect","name":"Protocol access","weight":20,"measured":true,"score":0,"raw":0,"points":0},{"id":"identity","name":"Identity and delegation","weight":20,"measured":true,"score":80,"raw":55,"points":16},{"id":"web","name":"Web experience","weight":15,"measured":true,"score":95,"raw":77,"points":14.2},{"id":"voice","name":"Voice and IVR","weight":20,"measured":false,"score":null,"points":0,"completed":0,"total":6},{"id":"policy","name":"Policy and governance","weight":10,"measured":true,"score":58,"raw":35,"points":5.8}],"strengths":["OAuth and OpenID metadata","PKCE and client registration","Sign in page loads for a declared agent in a browser"],"gaps":[{"id":"mcp_server","title":"MCP server","lost":8},{"id":"open_banking","title":"Developer and data sharing program","lost":4},{"id":"passkeys","title":"Passkeys at sign in","lost":4},{"id":"delegate_access","title":"Documented delegate and data sharing controls","lost":4}],"headline":"Southwest Airlines reaches level 1, Tolerated. Web experience is the strongest area at 95 out of 100. 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